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This girl can!

Juggling motherhood, jiggly bits and the barriers to exercising, This Girl Can is back with its brand new campaign and we love it!

How about this for a bit of Wednesday motivation? Sport England have just released the new This Girl Can ad and we’re loving it’s brilliantly accurate portrayal of the daily grind (not to mention societal barriers) that prevent many women from getting involved with exercise and sport.

Check it out below. Go on girl, whack that punchbag!

Set to British rap artist Little Simz’s No Offence (because nothing else but rap, grime and drill will do on a TV ad these days) the short video, released for the fifth year of the fitness initiative, covers issues that effect women of all ages and backgrounds, from body image and period pain to juggling family life and menopause.

Let’s face it, we could all do with making a little time for ourselves to exercise (healthy body, heathy mind and all that!) let’s make a pact to get involved. Let’s go! #thisgirlcan #butfirstcoffee #joking! #ersortof

 

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